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September 7, 2008

The Membership Site: Using Member Sites To Increase eBay Profits, Part 1

For years I've been saying that selling on eBay just isn't that hard. But successful selling is done in niches and now that you've got a customer list, what do you do with it? One of the huge shames on eBay is that most sellers only get one paycheck from their buyers. One way I've been solving this problem recently is with a membership site.

Rhe hardest task in marketing is getting that customer. Once they've bought from you {always assuming you're honest and treat them fairly} getting them to buy again isn't that hard. Right now "continuity" programs are in the marketing news. That means getting customers into your sales funnel with an inexpensive product and then selling them progressively more expensive products in the same niche.

That's a great model, but there's a problem - what if you don't have those higher priced products to sell? Honestly, I haven't had any answer to that question in some niches and I know it's costing us money. I've had no answer - until the membership site concept that I mentioned in my last newsletter. Since then I've had a chance to learn more about the member site and I'm happy to share what I've learned.

What's Happened With My Membership Sites?

In my last issue I recommended a membership course that I am taking. You can read the details here. How has that turned out?

Well, I have my first membership site with 67 members at $7.95 each. Not much money - only $532.65 per month. But I don't want to grow it yet since this is my 'experimental' group and I have a lot to learn. Here's how I did it. {Continued in The Membership Site: Using Member Sites To Increase eBay Profits, Part 2}

 

Posted by SydneyJohnston at September 7, 2008 12:14 PM