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August 25, 2008

A New Focus on Retirement Years?

The US population is aging - this is clear. I have seen estimations that within less than 30 years, there will only be roughly 2 workers contributing to Social Security for every elderly person receiving benefits. By contrast, the ratio in 1950 was 16:1.  

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Baby boomers have begun to retire. The next 2-3 decades will result in a significant shift of market products and services to address the needs of these people. The focus has already begun to move. Concerns for an increasing percentage of the population now revolve around Roth IRA's, retirement calculators, retirement homes, Medicare and endless other needs for those transitioning into their "autumn" years.  

Given this explosive coming demand, I'm having difficulty locating almost any products or services auctioned in eBay that are specifically targeted to this segment of our citizenry. Oh sure, a retired person can search for specific items of interest like anyone else (think golf equipment, hearing aids, retirement homes, and so on).  But what about a separate eBay category for those of retirement age?  Until eBay itself provides such a specific category (if ever), the savvy eBay seller could do so with an under-the-radar marketing campaign to seniors. What an opportunity to corner a market for a few years while others catch up!  

 

Posted by SydneyJohnston at August 25, 2008 12:17 PM