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July 8, 2008
Strategic Internet Marketing: An Internet Marketing Strategy For Lazy People?
Strategic Internet marketing involves finding advantages for yourself that competitors don't have. Either the others don't understand, don't know - or insist upon an Internet marketing strategy designed specifically for lazy people! What am I talking about? Well ...
Over the weekend I was on a forum where the topic of conversation was getting high PR links back to your websites. One member had some great ideas but was meeting with resistance from other members. The reason? Because ... gasp ... her methods involved some nasty old W-O-R-K. The group clamored for software that would go out and gather high paying links while they watched American Idol. Honestly, it is no mystery why almost everyone fails at Internet Marketing. Here is my reply to that group.
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The last thing you want is a piece of software to do this! In the first place, I can't see how this can be done without a human mind. There is already software that will find high PR sites and tell us who is linking to those sites. But once on a high PR site, a human needs to spend some time to see if there is a way to get a link. It's not as though there is a button on the home page that says, "Get Your High PR Do-Follow Link Here".
But more importantly, if there is such software these links will become useless because every lazy, get-rich-quick person on the Net will be trying to push a button and get high PR links. How much value will they be then? I've been marketing on the Net since 1999 and I've seen really good things ruined by software that makes it too easy. An example: blog comments. Most blog owners welcome thoughtful human comments but once spam-the-blog bots swung into action, the entire system was damaged. I have a popular blog and allowed and welcomed comments for years. But I finally shut them off when we reached 8,000 spam comments per hour! It did the cheating spammers no good because I never allowed those stupid viagra posts on my blog. But that volume ate up a lot of both human and server resources and so now I don't allow comments at all. Too bad for every legitimate marketer.
Look at it this way: buying a PR link of the kind described here costs $50-$150/month - or more. You can buy a link for one month for indexing, for example, but if you don't continue with the link it isn't going to do you much good with Google et al. That means you would spend $600-$1800/year buy a single link. If an hour or so of your time isn't worth that kind of money then you must be doing really, REALLY well. What makes these links valuable is that fact that they're not easy to come by! So if you've read this report, then you know something that everybody out there doesn't know. Don't spoil your advantage.
Posted by SydneyJohnston at July 8, 2008 12:54 PM
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