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June 2, 2008
Ebay Sales Lagging During This Summer?
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It's summer and eBay business is usually down during the summer. I guess folks are vacationing and hanging out at the pool. For whatever reason, there are less people on the Net and sales always decline during this time. So if your eBay selling isn't going as well as it normally does, here are a few pick-me-ups. |
1) What about your prices? Are yours too high? The eBay "Advanced Search" rides to the rescue. You can find it at the top of the page and it will allow you to search in all kinds of ways. I prefer to organize my results by highest price first, but regardless of your choices, you can get a clear idea of what buyers are willing to pay for your offers. This is also, by the way, a good feature for studying market trends.
2) Check your competition. Are they selling? If so, why? What are their offers? Do they have features that you don't offer? Can you compete?
3) Experiment. Don't be afraid to take some risks, to do things differently. For instance, don't be afraid to experiment with a $.99 opening bid - even if you need to receive $50 for your merchandise. Low starting bids will encourage buyers to swarm to your auctions. That is, of course, assuming that there is demand for your products. If there isn't - game over.
4) Look at your listing. Try to see it as a totally objective person would see it. Is it attractive? Do you give all the relevant information? Are there typos? blurry pictures? misspellings? confusing descriptions? 14 different colors? There are many more possibilities, of course, but this gives you a starting place.
Posted by SydneyJohnston at June 2, 2008 8:56 PM
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