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March 9, 2008
What To Sell On eBay
The number one question asked by new online sellers revolves around eBay selling ... “What can I sell to make a full time living on eBay?” The prospect of choosing a particular product or set of products to sell via online auctions can be daunting; there are an infinite number of possibilities out there, and it is a certainty that not all of them generate the same amount of demand on the open market. The basic principles behind choosing a product to sell are enough to demonstrate why so many people have trouble making this decision ... in order to effectively sell products online you must have a product that has a large demand but is unique in its identity. With the number of products being released every day, what are the odds of these two factors ever existing at the same time? (For longer than five minutes, that is!)
The bottom line is that when you are attempting to choose the product or group of products that will give you the success you need to make a full time living from online auctions you have no limitations; you can sell anything you want to! Part of the beauty of selling online is the freedom it affords you; since you are selling to a global market you are almost guaranteed to find someone in the world that is interested in what you have to offer.
If you are truly concerned about choosing a product that is going to come with a safety net, however, there are a couple of steps that you can take to judge how well your product ideas will be received by your consumer market:
Perform a reverse keyword search. If you are unfamiliar with the concept of reverse keyword searches, now is the time to become intimately acquainted; since selling on eBay (which is likely to be the auction platform that you are going to be utilizing when you step out in a professional capacity) provides you with a direct link to Google, knowing your way around the search engines is going to be a vitally important factor in your success. A reverse keyword search will tell you what people have been looking for; if you aren’t sure if your product is in demand or not, enter it into a keyword search. If no one’s been looking for you, you probably want to redirect your efforts. On the other hand, if you’ve had a vast quantity of searches you can sleep assured that you’re on the right track.
Once you’ve chosen a general product area, specialize a bit. If you’re selling jewelry, focus on beaded jewelry…or silver jewelry…or religious jewelry…or-you get the picture. By specializing in your field you give yourself the opportunity to establish a reputation for yourself AND learn everything that you need to know about finding success.
Look at what offline retailers are selling. Companies such as J.C. Penney’s spend hundreds of thousands of dollars in focus groups a year to figure out what it is that their consumers want-so you can rest assured that if they’re selling it, somewhere out there somebody wants it! Selling extremely popular items at auction (such as the Nintendo Wii when it was first released) is another way to guarantee that you’re going to generate a demand; however, this is not going to provide you with a stable product line. If you choose to go this route you’re going to find yourself having to change products and do fresh research on a regular basis.
Find something you’re interested in. It does not matter how great the demand for a specific product may be, if you don’t have any enthusiasm for it you’re not going to be able to sell it. Why? Somewhere out there you’re going to have competition, and that competition’s going to be putting his all into his advertising campaign. If you can’t do the same you’re going to see your consumer pool fall faster than a brick from a three story window.
Truly, there are no limits to the selection of products you can sell online; the trick to making a full time living from online auctions is to find the product that works for you.
Posted by SydneyJohnston at March 9, 2008 1:22 PM
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