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March 3, 2008
PayPal Analyzes Holiday 2007 Spending
PayPal recently posted a fascinating story on the 2007 holiday season. The REALLY good news: spending is up, up, up!
And in addition, there are some fascinating trends.
1. Online shopping is the heaviest during the middle of the day, with 45% of all spending occurring at work. In fact, over half of all dollars spent were between 9AM-3PM.
2. Free shipping makes a difference. However, most retailers insisted on minimum purchases in order to qualify for this perk.
3. Shoppers are willing to pay more for eco-friendly gifts. In fact, 88% of those surveyed expressed serious concern about the environment. Yippee for that!
4. Bloggers and social shopping communities are powerful influences. Recommendations from sites like ThisNext, Yahoo! Shoposphere, Stylehive.com, and Crowdstorm.com influence shopping behavior.
5. For some shoppers, it’s convenience, for other it’s perks. 81% of shoppers cited the convenience of the Net as their reason for shopping online. In addition, perks such as free shipping, exclusive online incentives, and bargain hunting were at the top of online holiday shoppers' lists.
6. Customer support gets good marks from shoppers. 2%, reported to Nielson Online that they were very satisfied or somewhat satisfied with the customer support available during their online holiday shopping experience.
Posted by SydneyJohnston at March 3, 2008 11:41 AM
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