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December 5, 2007

Slow Sales On eBay? Part 2

To perk up your slow sales on eBay, it's important to understand that most eBay buyers are casual, unlike most eBay sellers who are often quite intense. Most use the eBay search engine to find what they're seeking which means you have exactly 55 characters to convince them to click on your listing. Unless you're willing to pay an extra $.50 to have a subtitle, that is.

So make certain that you use those 55 characters wisely. Here are some genuine no'no's:

* l@@k
* Hot
* Cool
* Any other annoying words

Unless these kinds of silly adjectives are in your title (such as a book or movie), forget 'em. They just waste your precious characters.

What are some good uses? It depends on what you're selling. You definitely want to be specific. Here are some possibilities:

* Make
* Model
* Year
* Manufacturer
* Color
* Style

Common eBay acronyms such as NWT (new with tags) NIB (new in box) are also highly desirable because they save space yet convey important information.

Posted by SydneyJohnston at December 5, 2007 12:37 PM

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