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November 19, 2007

Is The eBay Affiliate Program Valuable - Or Not? {Part 1}

"How Does The eBay Affiliate Program Work & How Much Can I Earn?"

To become an eBay affiliate, join through CJ.com. It is, naturally, free to join and it pays in two different ways.

1. The affiliate will get paid for every new member who (a) registers for eBay for the first time (b) confirms his or her registration (c) goes onto eBay and places a bid or uses BIN to purchase an item within 30 days of the original registration.

2. The affiliate also gets paid a percentage of eBay's fees. It's important to be clear that this is not a percentage of the item cost - but a percentage of the eBay fees, which has been a point of confusion for some affiliates.

For instance, let's assume your new member spent $100 and your total monthly volume is $497.38 so your payout is 55% (see chart above). You don't get 55% of $100 ($55) but 55% of the eBay fee of $3.94 which is $2.16.


"What Formats Are Available?"

1. CJ Banners & Links
http://cj.com

You can get banners & links on CJ like this one:

These are very generalized links and almost all lead to the home page of eBay. Obviously, these sorts of links are not as powerful as those that lead to specific products based upon the content of your website or web page.

2. Flexible Destination Tool
http://affiliates.ebay.com/ns/FlexTool.htm

This is much more targeted than the general eBay links provided through CJ. With this Flex tool, affiliates can create affiliate links to any page(s) on eBay and receive credit for sales & signups. All that is needed is your CJ PID number. Here is a sample

Great accessories for bird lovers

This link contains my ID and goes directly to the "Bird & Wildlife Accessories" page.

The Flex tool also generates a plain link, naturally, so that I could, for example, make a picture clickable:

{This picture is clickable}

3. Editor Kit
http://affiliates.ebay.com/ns/EditorKit.htm

eBay's 'Editor Kit' will create listings that look much like Google Adwords. There are multiple options such as style, fonts, font colors, number of listings, etc. And there is a provision for what happens when an Editor Kit returns no search results.

{PART 2 TOMORROW}

Posted by SydneyJohnston at November 19, 2007 1:15 PM

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