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October 21, 2007

How To Sell On eBay By Being Thorough

If you want to know how to sell on eBay then be aware that the more thorough and complete your listing is, the better the chance that you will profitably sell your merchandise. Here's an example of how this pays off ...

Did you know that sellers can do side-by-side comparisons of merchandise? Here's an example of three pairs of men's shoes:

Notice that I've checked the boxes on the left so that I can see them better. I check the magic box ...

... and my three pairs of shoes are next to each other.

Let's notice some things on this comparison:

1) The middle seller is much more complete. If I were genuinely interested in these three pairs of shoes, I would definitely be more favorable towards those shoes than the other two pairs

2) eBay has made it easy for me to watch these items so that I can bid on them, or buy them, before they expire.

3) I can easily remove an individual item if I decide it doesn't suit my purposes.

4) I can see seller feedback totals at a glance. Most buyers are more inclined to buy from someone who has 29,000+ points than a seller with only 17.

5) Only one seller offers a refund for the shoes.

All relevant information is available for easy looking and I can rearrange the order, remove an item or go on to the next set of results. All in all, quite a useful function and it proves my point that being complete in your auctions is a very wise move. After all, if a seller goes to the trouble of sideways comparison (and isn't simply doing research the way I am) he must be pretty interested. You, the eBay seller, need to be able to withstand the scrutiny of such determined buyers.

Posted by SydneyJohnston at October 21, 2007 11:38 AM

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