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July 16, 2007

How I Used eBay For Product Comparison Research

I recently launched a site on a new Mineral Makeup line. One of the reasons I chose this particular topic is that I, personally, have used mineral makeup for years and, as an esthetician, have recommended it to my clients as well.

Of course, one of the main questions I am always asked is: Which is the best mineral makeup? My answer is always to find one that is a 100% pure mineral makeup without all the harmful additives and chemicals.

Which got me to thinking: How was I going to showcase this important benefit, as well as many others of my product on my site and make it stand out from the rest? I really needed to see what the other mineral makeup lines had to offer. The thought of searching through pages and pages (and pages) of Google results had me breaking out the Advil bottle and then it dawned on me! What better place to find the majority and variety of mineral makeup product lines in one place than ebay.

One quick search on ebay saved me hours of time and aggravation in product comparison research.

I was easily able to highlight the benefits of my product over the others and summarize it on one simple web page thanks to the massive amounts of product research available in one convenient location.

Posted by SydneyJohnston at July 16, 2007 11:12 AM

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