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May 14, 2007

Free Downloable eBooks Do Better With Formatting

You might think that giving away free downloadable eBooks is easy. Well, it isn't. And getting folks to read them is even harder! (How many ebooks & articles are unread on YOUR hard drive?)

"Free" isn't the magical word it once was and the truth is that you have to sell free ebooks just like you do the paid ones. Maybe the sale isn't quite as hard, but just sticking them on a page and waiting for a million downloads just isn't gonna happen.

Formatting your free downloadable ebooks makes the entire job easier. Example: here is an older version of Product Sourcing Scams Revealed, the free ebook written by Chris Malta and myself:

Not exactly gorgeous and enticing, is it? Well, here is our new version:

Which one would you prefer to read? Yeah, me too.

Posted by SydneyJohnston at May 14, 2007 3:38 PM

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