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May 20, 2007
eBay Video Terms Revised (Fortunately)
A couple of weeks ago we reported that eBay was 'officially' allowing video in auctions. Actually, this was bad news for sellers because many of us had already begun using video auctions and eBay added restrictiions to a formerly fluid process. The two 'baddies' were:
1. Only links could be included in auctions - the actual video itself could not be included. Every savvy marketer knows that the more links a customer must click, the fewer who will do so.
2. Only five video storage sites are "approved".
Fortunately, eBay has now rescinded condition #1, although #2 currently remains in effect ...
= = =
Hi everyone - this is Jim Ambach again with our Seller Experience team. A few weeks ago I announced that sellers could now link to videos to describe their items. Video's ability to tell a story, as well as its ease-of-use, has made it extremely popular, and the time was right to bring video to eBay. When I made my announcement, our policy allowed sellers to link to a video, but not to embed the video directly within their listing. Just like the online video world, our policy is rapidly evolving - we´re updating it to now allow sellers to embed videos within their listings. The videos still need to be hosted on one of our approved sites, but it's up to you whether you want to embed them or simply link to them. We'll also be evaluating other video hosting sites as time goes on, and will update our approved list periodically.
Jim Ambach
Vice President, Seller Experience
Posted by SydneyJohnston at May 20, 2007 10:40 PM
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