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March 17, 2007

Faberge Eggs Auction Proves Product Is Everything

Faberge eggs are certainly rare and expensive. Even art ignoramuses like me know that. But an interesting auction, in which a Faberge egg sold for $7500, show the power of the merchandise. The auction itself is pretty awful - it's one giant paragraph:

The pictures are excellent but the language is filled with errors. I'm presuming that the seller is not a native English speaker, and no fault to him for that. But the grammar is awkward and there are many spelling errors:

"THE EGG HAS A SPECIAL LOCKING MECHANISM-YOU HAVE TO ROTATE IT COUNTERCLOCKWISE TILL IT STOP,AND THEN TO PULL IT OUT... THIS IS A REAL MUSEUM EXPONENT! HAW OFFEN YOU CAN SEE A 100% GENUINE FABERGE EGG ONLINE?"

Obviously, creating good listings vastly increases our chances for profitable sales. However, if the item(s) for sale are in high demand, none of that matters.

Posted by SydneyJohnston at March 17, 2007 2:55 PM

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