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February 12, 2007
Systems Seminar, Part 1
Last week I recorded a phone call with Ken McCarthy, one of the top marketers on the Internet {He once talked about living on only 4% of his income! Not me!} We chatted about my new "Wealth Plan" and you can listen to that conversation and many others, all at no charge. Here are just a few of the speakers:
* David Bullock: success in Net marketing depends on just two elements:
We all understand traffic - but very few people talk about conversion. What is conversion, exactly? Simply, conversion is getting folks to do what you want them to do: buy something, join an email list, fill out a form, click on a link, etc.
But what if your conversion stinks? Or what if it could be better? How do you fix it? To do that you have to know two things:
1) How you're currently doing
2) What needs to be changed and what changes to make
To figure out either of those variable you have to test. And there's a reason why 'test' has four letters .... because most of us don't really know how to do it. I'm not that great at it myself, even though I do a lot of testing. Dave Bullock is the most knowledgeable testing expert I know and I'm learning from him myself. Do your business a favor and listen to anything and everything he has to say.
Posted by SydneyJohnston at February 12, 2007 2:56 PM
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