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January 26, 2007

eBay "Buyer Protection" Expanded

eBay recently announced an expansion to their "Buyer Protection" program - but only if you sell via PayPal. According to eBay, they've expanded their original protection:

"When you pay with PayPal on eBay, eligible transactions will receive coverage up to $200 at no additional cost. However, the majority of transactions will be covered up to $2000."

* The $200 coverage applied only to tangible goods, the seller doesn't matter and there is no cost - IF you use PayPal.

* The $2,000 coverage only applies to "qualified" sellers which PayPal defines as those sellers with a Verified Business or Verified Premier Account.

And what if the fraud involves a credit card or other payment? You're pretty much on your own. I can see eBay's point of view, though. They have zero control over credit card lenders and their policies - but they do have power over PayPal and are choosing to enforce it. Of course, if along the way they're encouraging use of their product (PayPal), well good for them. That's what marketing is all about and I would do the same in their shoes.

Posted by SydneyJohnston at January 26, 2007 2:45 PM

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