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August 19, 2006

eBay Selling With Video Auctions

Video has been a long time coming to the Net. It wasn't because of the lack of video technology because it's been around for a while. The reason it's taken years is because most computers were on dial up (horrors!). As Internet and eBay marketers, we have to match our audience and a video on dial up is disaster. It can take - literally - hours to load, depending on the length of the video and is almost impossible to play.

However, now we've crossed the line and the majority of our customers have high speed connection - either DSL or Broadband - and the time for video is here, now. eBay buyers are no exception. So we can add video to our auctions and profit from this technology. But why would we want to?

1. The majority of folks today would rather 'watch' than read. Personally, I think that's a sad reflection of our culture, but that's the way it is. Video games, computers, TV - much more popular than books. We definitely have shorter attention spans and are attracted to the inherent movement of video.

2. Right now, video is very unusual on eBay and other auction sites. I am guesstimating that anyone using video will have a huge advantage over other sellers for a couple of years. Of course, video might catch on more quickly than I expect - or it might take even longer. But, for now, video auctions will set you way apart from other sellers. Your auctions will be memorable.

3. Once you master the skills of video-making, it's truly easier than the traditional way of writing an auction listing. Truly, all you need is a headline and your video.

But HOW do I make videos?

I didn't know how, either, until just recently. My good friends Jim Edwards and Mike Stewart taught me how. You probably know Jim as one of the savviest sellers on the Net. He's been using video for quite some time. And the reason Jim has used video is because of his buddy Mike Stewart. Mike taught Jim, my partner and me how to use video. He's been in the business for decades and has worked on well known commercials and movies, including the Blair Witch Project, among many others.

We're experimenting with video on the home page of our Auction Genius Course and will have it up soon. Thanks you, Mike.

There are a couple of companies now existing that will put your auctions on eBay - but they all have a monthly fee. I've found charges as high as $49/month. The good news: there's absolutely no reason for you to pay anybody any fees. You can be your own recording studio and just isn't that hard.

And - don't settle for just auction videos. Use them everywhere! We're taking our video camera to England.

And here's a cool tip: you don't have to host these videos

Hosting videos can be a problem. It takes a lot of "bandwidth' for videos, but thanks to Mike, we're not hosting any of them ourselves. We've use "OPB" - Other People's Bandwidth - and you can, too.

Ever heard of the Home Shopping Network? QVC?

Create your own version of these wildly successful video shopping networks.

Mike & Jim will teach you everything you need to know to make your own videos. Their package even includes proprietary software called "Auction Presentation Wizard" that creates your listing, and uploads your video to the web, or lets you use free video playback sites (like we do) with just a few clicks. Hey, if I can do this, anyone can, because I'm definitely not a high tech person.

Check out Jim & Mike's new auction video course and see all the videos on the site!

http://video.auctionknowhow.com

Posted by SydneyJohnston at August 19, 2006 1:20 PM

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