1. Pay Per Clicks: if you think eBay is expensive, check out the PPC market! Google has just raised the minimum price on many clicks from 5-10 <cents> to 5-10 <dollars>. And that price is for one click. Compare that to an insertion fee of 5-10 cents for 30 days with no limit on the number of people who click on your listing.

2. The "free" search engines ... this is my primary game and I can tell you that there's nothing free at all about getting high ratings in Google, Yahoo and MSN. My company spends many thousands of dollars and hundreds of hours of work in getting - and maintaining - our high search engine positions in a constantly changing and extremely competitive environment.

The bottom line for us: eBay is an awesome place to do business because:

1. It's incredibly cheap compared to other forms of traffic generation 2. It's where the buyers are

Keep in mind that's my decision. When trying to make your own choices about eBay, do your best to get past any emotional response and look at your situation as objectively as possible. Your business will prosper if you do.