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April 14, 2006

Brilliant Marketing: World's Most Expensive Sandwich

Here is an example of brilliant marketing: the world's most expensive sandwich! Talk about stirring interest ... this picture is all over the Net and was on Yahoo recently.



Details: Wagyu beef, fresh lobe foie gras, black truffle mayonnaise, brie de meaux, rocket, red pepper and mustard confit, English plum tomatoes, 24-hour fermented sour dough bread.

Price: $148.33

Will somebody buy it? Undoubtedly someone will. But that isn't why it's interesting. The point is that it's flashy! A superlative! Newsworthy! What great publicity.

How can YOU (and I) do likewise???

Posted by SydneyJohnston at April 14, 2006 12:02 PM

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