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March 25, 2006
Wah! eBay Doesn't Care About My Success
In a review of an eBay book on Amazon, I read the following statement:
"Ebay DOESN'T CARE if you make money on Ebay".
I've heard this before and we need to examine this kind of thinking ...
1. I have issues with eBay but no one has ever accused them of being a stupid company. Therefore, their corporate policy forces them to care about the success of their sellers. Why? Because if sellers don't make any money, they will stop using eBay and its profits will cease also. That is simple basic economics and eBay certainly knows it.
2. Is there a single person at eBay who cares whether Sydney Johnston succeeds? Of course not. So what? I don't need for eBay to "care" about me. I need for eBay to attract customers who want to buy my merchandise. Period. That's all I want or need from them. My family will care about my success.
Does the author of the childish statement above think that Donald Trump is concerned if anyone "cares' about him? Does Bill Gates need warm fuzzies from his business contacts?
It's this kind of weak thinking that keeps people from the very success they crave so much. eBay has a BUSINESS relationship with its users - not an emotional one.
Posted by SydneyJohnston at March 25, 2006 11:58 AM
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