« New eBay Fee Adjustments for 2006 | Main | Competition & Marketing Wars: What To Do About Them »

February 6, 2006

Promotional Advertising Specialty

Bill Cobb, the president of eBay North America emailed eBay users about eBay's most ambitious marketing campaign, known simply as "It".

"It" was promoted via television, print ads, internet marketing, catalogs, onsite merchandising, publicity and more. eBay sellers can only applaud this attempt to attract ever-more buyers to the famed auction site.

You can see the "It" video here: http://click3.ebay.com/29088380.61560.0.83177

Posted by SydneyJohnston at February 6, 2006 3:03 PM

Trackback Pings

TrackBack URL for this entry:
http://www.auction-genius-course.com/cgi-bin/mt/mt-tb.cgi/284