Here's the deal: the seller has a site named MillionDollarHomepage.com. He started a trend by selling pixel space on this page. According to him, his site has been mentioned on CNN, Wall Street Journal, Vanity Fair, MSNBC, ABC News, Fox News, BBC, MSN, Yahoo. He's sold 999,000 (obviously, he had one million pixels on the page) and has been selling the last 1,000 pixels on eBay.

The amazing thing is that he started the auction at $1, and with 99 bids it reached the amazing price of $38,100.00.

The interest this auction has generated is truly amazing:

What I can't figure out, though, is what USE this is to a web owner? This page is nothing but a curiosity, I would think. Also, the 1,000 pixels represent 1,000 links, but they're pretty useless from a search engine point of view. No SE is going to give a site credit for 1,000 links all from the same page.

Am I missing something here?

And if I were the buyer of the auction goodies I would be nervous. The seller "guarantees" the site will be up for at least five years. But I tried to log on this morning and got a 404 page. If I were the buyer, I would be pretty darned nervous.