« More On The Million Dollar Homepage | Main | Want To Learn Internet Branding? Ask Painless Parker »
January 30, 2006
Gucci Mania Offers Items To Sell On eBay
There is a mania in our culture for brand names and like George Orwell says in Animal Farm, "Some names are more equal than others". (OK, OK ... I know you've got to have read the book for that reference to make any sense!).
Anyway, some designer names have fashion-conscious people drooling on themselves and Gucci is one of those. To understand the designer market, we checked out a lot of Gucci products, including this "$3450 GUCCI 'S ALEXANDER MCQUEEN SUIT".
The kinds of designer products with a strong market on eBay are truly amazing. There are:
* Gucci suits for both men and women like the $3450 suit available for $898
* Gucci purses and discounted Gucci handbags that sell for half off - or more - on eBay
* Naturally, your feet must be well shod in (most high heeled ... groan) Gucci boots
* Even the kids and the teen set get into the act with Gucci backpacks and Gucci cell phone faceplates. I have to figure, though, that the adults prefer the faceplates. Surely the kids like jazzier and more colorful ones?
At any rate, there is a strong buyer's market for any seller who is interested in pursuing the designer market and who has found suppliers for these products.
Posted by SydneyJohnston at January 30, 2006 5:20 PM
Trackback Pings
TrackBack URL for this entry:
http://www.auction-genius-course.com/cgi-bin/mt/mt-tb.cgi/280
Listed below are links to weblogs that reference Gucci Mania Offers Items To Sell On eBay:
» blind spot mirror from blind spot mirror
shit-happens 2921576 Catalogue of blind spot mirror. [Read More]
Tracked on June 21, 2007 8:12 AM
Comments
Hi,
Came across your blog entry on eBay and "Gucci Mania"; so I can assume you’ve bought something online or used Paypal before?
I was hoping to get your take on a new payment service I am helping develop. It's going to be easy and cheap like PayPal, but have all the security of an Escrow service on every transaction, no matter how small.
It's not quite ready yet, but when a beta version is, may I contact you again? I want to see if it is something you would use.
Thanks!
.Kelsey
Posted by: Kelsey Durkin at January 30, 2006 7:25 PM
Apparently a recent survey by ACNielsen of on-line fashion consumers from around the world established that fashion brands Armani and Gucci are the most desired designer labels. The survey also reputedly established that one in three consumers would buy Armani or Gucci products if money was not an issue. Versace came in third in the survey. Clearly Italy remains synonymous with fashion.
“Giorgio Armani and Gucci clearly understand that strong brands make for profitable businesses,” said Frank Martell, president and chief executive officer of ACNielsen Europe was quoted by Bloomberg saying. “They are not merely selling fashion, they are selling an image, something consumers are willing to pay a premium for.”
The survey consisted of 21,000 consumers in 42 countries from Europe, Asia-Pacific, the United Arab Emirates and North and Latin America.
Is this a surprise? Perhaps not, as Gucci, Armani and Versace are all well established in the “consciousness” of fashion consumers. In fact, if you were to ask a group of fashion consumers to quickly name three top designer brands then Gucci, Armani and Versace would mostly like be amongst the designer brands named — perhaps along with Dolce & Gabbana, Prada and Moschino, all Italian brands.
If Gucci, Armani and Versace are the most desired designer labels, but does not necessary mean they are also the most desired designer clothing? A great many fashion consumers when put on the spot will roll off a list of common designer labels but if they were to be presented with a group of garments side by side from a selection of different designers I wonder how many would then choose Gucci, Armani and Versace? If nothing else, this survey probably reveals some disturbing facts about consumer manipulation.
Posted by: Kitmeout at February 23, 2006 9:55 AM
