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December 6, 2005
eBay's Marketplace Research: Part 1
eBay has a new research option call Marketplace Research. It must have all the others quaking in their boots, since joining the Marketplace Research is going to the horse's mouth, so to speak.
There are three plans ...
1. Fast Pass: $2.99 for two days
2. Basic: $9.99/month
3. Pro: $24.99/month
Most marketers know that three choices are the optimum number to offer customers and that the majority will cluster around the middle choice. Hmmmmmm ... let's see. According to eBay, it has 147 million registered users. If only one measly percent uses the Basic service, that's about $470 MILLION. Not bad chump change.
What are the differences between the three services? To begin with:
1. Fast Pass: 2 days access with 60 days of historical data || Saved Searches - 10 maximum
2. Basic: Access anytime with 60 days of historical data || Saved Searches - 10 maximum
3. Pro: Access anytime with 90 days of historical data || Saved Searches - 100 maximum
Posted by SydneyJohnston at December 6, 2005 10:48 AM
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