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October 22, 2005
eBay Product Reviews: A Marketing Opportunity?
Last month eBay announced their "Product Reviews" section. This is just like Amazon's favorite book reviews - even down to giving other eBay members the right to decide if the review is helpful.
At this time, the only categories in which reviews are allowed are:
* Books
* Cell Phones
* Digital Cameras
* Golf Clubs
* DVD's
* CD's
* Video Games
I am presuming that if eBay decides this is successful, they will expand their categories.
On Amazon, shrewd marketers take advantage of the reivew-writing to create a name for themselves and theoretically bring customers their way. In the Net marketing field it's tough to trust reviews of these books since so many reviewers are trying to curry favor with the author or build their own reputation. It doesn't seem so bad outside this group, however.
Regardless, if you are an expert in any of the areas above, writing reviews might make you a few bucks. Then again, maybe not.
Posted by SydneyJohnston at October 22, 2005 11:05 AM
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