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October 8, 2005

A Fascinating Look At How Armand Morin Uses eBay

Months ago, I was interviewed for a product called eBay Secret Interviews, along with Armand Morin, Chris Malta, Jim Cockrum, Todd Taylor and Dale Calvert. This was produced by the Hundred Million Dollar Roundtable. a nine-member 'exclusive club' who got their name because together they have sold a hundred million dollars worth of products via mail order and the Internet. (As the lone woman in a group of 14 guys, I really had to stand up for myself. :-)

I know Chris, Jim, Todd and Dale well and have heard them speak or read their writings often, so the biggest revelation was what Armand Morin had to say about eBay.

Go to eBay and check out the following entries:

Back to Business & Industrial Overview > Websites & Businesses for Sale

Today there are 6559 auctions and I've never paid much attention to this category. I was surprised to discover that millionaire Armand Morin spends a lot of time here! He buys businesses for trivial amounts of money - usually $200 or less - and either:

1. Turns them into ongoing profit streams
2. Resells them for a generous profit

The tiny investment coupled with the large returns captured my interest immediately and I've spent a lot of time in this section in the last couple of weeks, including buying a couple of sites & businesses myself. Here is some of what I've found.

Quite honestly, I'm new at this myself and I can more easily spot deals that don't suit me, rather than those that do. For instance, this site sold for $202.50 and is a shopping website that promotes Amazon and AdSense:

http://cgi.ebay.com/Google-Adsense-Amazon-Integrated-SHOPPING-Website-WOW_W0QQitemZ7549997328QQcategoryZ46689QQrdZ1QQcmdZViewItem

This is simply a one page site that can be created by software in a very brief time - plus if I buy software I can then build as many other sites as I wish, instead of just owning just this one.

Here is a site which claims " $8,500+/MONTH WITH PROOF - NR! OVER 500,000 UNIQUES PER MONTH - 15 MILLION+ PAGE VIEWS:

http://cgi.ebay.com/ESTABLISHED-WEBSITE-8-500-MONTH-WITH-PROOF-NR_W0QQitemZ7549996375QQcategoryZ46687QQrdZ1QQcmdZViewItem

Even if this is true (and I'd need really strong proof), the BIN is $38,500.00. Armand looks for potentially valuable sites that are undervalued and this definitely isn't one of them.

Here is a business that is most likely legitimate, and possibly very valuable to someone:

http://cgi.ebay.com/WINDSHIELD-REPAIR-HOME-BUSINESS-FOR-SALE-L-K_W0QQitemZ7549973466QQcategoryZ46685QQrdZ1QQcmdZViewItem

First of all, you'd need to live in New Jersey.

Secondly, it advertises house calls to repair windshields. Even if I lived in the area, I certainly don't want to do that.

However, it might be possible to make a business like this pay ... what if I located a windshield repair company in the area who would pay me a referral fee for every customer I sent their way? Has possibilities.

One site sold for 99 cents but it is selling firearms:

http://cgi.ebay.com/Firearms-Accessories-E-COMMERCE-BUSINESS-for-sale_W0QQitemZ7549358717QQcategoryZ46687QQtcZphotoQQcmdZViewItem

There are incredible regulations and restrictions for selling weapons in the US. Unless you're really determined, don't go there.

Here is a site that sold for $132 and it's about AdSense + Mesothelioma:

http://cgi.ebay.com/MESOTHELIOMA-COM-GOOGLE-ADSENSE-WEBSITE-3-DAYS-ONLY_W0QQitemZ7550022599QQcategoryZ46687QQrdZ1QQcmdZViewItem

Do you know why the topic is Mesothelioma? It's because it's the highest paying keyword on Google AdSense and the auction mentions this. "THIS ADSENSE WORD IS WORTH $35-$75/ CLICK!" But here's the thing ... advertisers can choose to restrict their ads to Google-only. I checked the first 20 sites on Google and none of them have Google ads on their site. Coincidence? Maybe, but I doubt it. If all we had to do was put up a quickie site and click on it 2-3 times per day to make $100/day, there would be zillions of people doing it - and there aren't.

One site is offering "597 Ready To Use Sales Letters and Business Forms". 10 years ago, and more, when I was involved in mail order, that same old tired offering was around. It was old then and it's even more tired today.

Then there are the absolute and total ripoffs (not even close to 'questionable"):

* One sells you a beat-the-casino system that is "guaranteed" to make you money and also guarantees that you can never lose even a single penny. Yeah, right.

* One that will submit your site to a bazillion search engines and "guarantees" a listing in the Open Directory. At this time, the Open Directory has one million+ sites backed up for review. Possibly, the seller is an editor for the Directory, but even if he is that doesn't mean that he's an editor in the exact category the buyer needs. What if he's an editor in a sports section and you have a movie site?

There are other sites selling books that are found for free on the Internet or are written by other people. That is in violation of eBay rules, which says the seller must own the copyright on whatever he is selling.

Actually, I've placed bids on two sites. Armand likes BIN, because he doesn't want to wait but in this case I'm willing to see what happens.

* One is a pet site that is already set up for dropshipping. It looks good and has a multitude of products. Could I build it myself? Yes, absolutely. But - the price is modest and it would cost me or one of my employees that much in time.

If I win the auction I will definitely make some changes. For instance, it has a "fake" forum. It currently says there are two guests and one member in the forum - but those words are printed on the website, so obviously they're not true.

It also is "ready to accept orders", but it's connected to PayPal and I will definitely add my own merchant account if I win.

* The second sells an ebook that I would like to own. Yes, I could have it written for me, but this one is already in existence and I will own the rights to it.

And, no, I'm not telling the auction URLs. I don't want anybody bidding against me, if I can help it. :-)

One piece of advice - stay away from the how-to-make-money-on-the-net sites. It's a terribly crowded field, and some of the best marketers in the world play here so it's very hard to compete unless you're a skilled marketer yourself.

Here is a small sample of what Armand teaches:

* Private label your own products for maximum eBay dollars
* Spot a lucrative "Google flaw"
* Armand's two requirements for buying a business on eBay
* Why to rub your hands together in glee when a website has crummy sales letter
* See Armand took a $29.95 set of ebooks and turned them into an auto-pilot profit
* Why you can forget the eBay duplication issue
* Understand why to run from Guaranteed Traffic websites
* How to figure out what when a website or business is profitable
* Understand the power and problems of "turnkey", or duplicate, sites

http://auction-secret-interviews.com

You can listen to a 15 minute recording of Armand being interviewed on the page above.

Get $50 Off eBay Secret Interviews:

If you would like to get $50 off the price of the program, use the code below when you are checking out.

sei-ag

Posted by SydneyJohnston at October 8, 2005 1:16 PM

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