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September 28, 2005

eBay Pro Stores For Online Store Building?

Nobody ever accused eBay of being a stupid company, and with their ProStores program eBay has once again shown their smarts.

Pro Stores opened this summer and seems to be in direct competition with already established systems like Yahoo stores. It allows eBay and non-eBay sellers the means to create their own customized storefront, rather than create one from 'scratch'. It can have its own URL, rather than being 'http://stores.ebay.com/mystorename" and it is independent of eBay.

A Pro Store has four tiers of services and costs $6.95 - $249.95 per month with a 1.5% - .5% "Successful Transaction Fee". Naturally, the more you pay, the more functionality you receive. A user can set up shopping carts with secure checkout services, use design templates, connect with merchants, manage inventory and more.

Naturally, since Pro Stores is owned by eBay, there are advantages for eBay members:

* There is a one month free trial, and then eBay store owners receive a 30% reduction in their monthly charges. "You must be a current eBay Stores seller on the day you are billed for your monthly ProStores subscription fee in order to receive the 30% eBay Store subscriber discount."

* ProStores integrates with an eBay store so that both stores can be managed together and PayPal is auto-integrated.

Pro Stores was a predictable development because eBay recently acquired the Kurant Corporation which owns sophisticated store-creation software.

Does this option make sense for YOU?

It depends. Setting up a complex site like an online store requires savvy and knowhow, and these options certainly simplify the process for tens of thousands of sellers. For folks like me who have had this infrastructure for years, it would simply be additional overhead.

To find out more:

http://www.prostores.com/product-information.shtml

Posted by SydneyJohnston at September 28, 2005 3:36 PM

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