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August 22, 2005
Internet Abbreviations - eBay Style
There is a very sound reason to use Internet abbreviations on eBay. And that is - it doesn't matter if you're selling the crown jewels of England for $1 each (don't I wish I could get my paws on those!) - if nobody knows about it. eBay works like a giant search engine and the more information you give in your listing title, the more chance you have that an interested buyer will click on your listing and actually buy.
Enter ... the abbreviation.
eBay only allows 65 characters, so you want to cram as many relevant keywords as possible into your title. This increases the chance that your goodies will actually be found. Yes, you can buy a subtitle for 50 cents, which gives you more space. But, if you're selling a lot of items, or if your merchandise is low in price (and profit) that 50 cents just might be significant.
However, with an abbreviation you can stuff in a lot of info yet use only a few spaces. A great example is the classic OEM which means that you're selling everything that came in the box - but you don't have the box itself, the directions or owner's manual. Think about how much information is conveyed in only three letters vs the amount of space it would take to convey all of that. That is why abbreviations are so powerful.
http://auction-genius-course.com/auction/internet-abbreviations.shtml
Posted by SydneyJohnston at August 22, 2005 8:55 AM
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