OK, now that you know the Super Duper Flat Ab Machine Of The Century is in high demand ... what now? Do you know where to find the SDFAMofC?

The odds are, you don't and the reason why makes perfect sense. If YOU owned one of the hottest products in the country, would YOU discount it? You don't have to discount it to sell it. Naturally, you will reduce the price for Macy's or Bed, Bath & Beyond or other giants that can afford to buy $20 million at a time. But you would never discount it to small resellers like the folks on eBay.

Secondly, if you're selling on eBay and you are fortunate enough to locate a hot product, your stream of income won't last. My favorite example is the famous "Iraqi Card" set. When US troops went to Iraq, the government issues cards of most-wanted members of the Hussein regime, so as to make their capture more likely.

The first such set on eBay sold for $3,000. The second set was $2,000. In a very short time, though, you could buy them on eBay for under $5.

Of course, if you come across a hot product at a profitable price, by all means, latch onto it. But to spend lots of time trying to hunt such products down is a waste of your valuable time that could be more profitably spent finding solid product lines that will endure for years. These kinds of items will allow you to set up multiple streams of income that are almost auto pilot, so that you can turn your attention to other ways of making money. That is how substantial fortunes are built - not hustling the latest fad that keeps you constantly in search mode.