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March 21, 2005
eBay Introduces Kijiji Classifed Ad Program
You've got to hand it to eBay ... they really, really understand marketing! For instance, if you're looking at eBay Motors and want insurance, they've got it. Want an appraisal? They've got that, too. Need financing? No problem.
Most recently, Bay has launched classified ad websites in Canada, China, France, Germany, Italy and Japan.
The sites are all branded "Kijiji", which is Swahili for village. They resemble the CraigsList sites, which eBay owns 25 per cent of since August, 2004.
The sites are organized around cities, so Kijiji, Italian-style, has listings for Rome, Bologna, Florence, Milan, Naples, Palermo and Turin.
Since all of their sites are in languages other than English, it's hard to figure out their categories, but there seem to be services, stuff for sale, property, jobs, courses, babysitters as well as lonely hearts ads and a community section (I can remember a little of my high school French. :-)
eBay doesn't expect to generate much, if any, revenue from Kijiji in 2005.
Posted by SydneyJohnston at March 21, 2005 12:49 PM
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