« Identity Theft Prevention Advice From eBay | Main | ebay USA President Responds To Angry eBay Sellers »
February 4, 2005
Brilliant Baby Boomers Marketing Tip
Craig Gerber has written a brilliant article on marketing to baby boomers:
http://www.kingofcopy.com/tips/howardsternboomers.htm
I'm not the world's greatest copy writer (what a laughable understatement!) but I can usually recognize wonderful copy when I see it.
* Craig starts off by mentioning some really prominent names: Howard Stern, Oprah and Paul McCartney. With the American fascination for celebrities, he's bound to grab our attention right from the get go.
* His audience is the Internet marketing crowd, and by mentioning choice statistics like, “ they control 70% of the entire net worth of the United States!” he's bound to make even the most jaded marketer sit up and take notice.
* He grabs us with a fact I had never thought of ... eyesight problems. This is a problem and he has the answer ... the Courier 10 BT font.
* IMHO the most brilliant part of the copy is offering a download of this font. I certainly didn't have it on my computer. If I do any baby boomer marketing in the future, I will think of him whenever I use the font.
* I'm obliged to him for this information. I didn't know it and would never have thought of it.
* The copy is sprinkled with comments that certainly give me a warm fuzzy:
“... it's more like the old-style fonts you used to have on your typewriters (Remember those?)
“it looks like they'll be living to 79.5 years of age. Which is... Not Long Enough, If You Ask Me!”
The only thing I didn't like is that I'm one of those baby boomers and don't like being reminded of physical problems. I see just fine, thank you! 
Posted by SydneyJohnston at February 4, 2005 2:03 PM
Trackback Pings
TrackBack URL for this entry:
http://www.auction-genius-course.com/cgi-bin/mt/mt-tb.cgi/97
Listed below are links to weblogs that reference Brilliant Baby Boomers Marketing Tip:
» Nancy Thomas from Paul Jackson
Family sex
[Read More]
Tracked on April 16, 2006 11:14 PM
» Nancy Thomas from Paul Jackson
Large girl
[Read More]
Tracked on April 23, 2006 5:13 AM
» Nancy Thomas from Paul Jackson
More fattys
[Read More]
Tracked on April 23, 2006 5:43 PM
» Nancy Thomas from Paul Jackson
Chart live sex
[Read More]
Tracked on June 1, 2006 7:22 PM
» firewall appliance from firewall appliance
[Read More]
Tracked on June 7, 2006 9:39 PM
» Nancy Thomas from Paul Jackson
Stocking sex
[Read More]
Tracked on June 21, 2006 1:45 AM
» Nancy Thomas from Paul Jackson
Wife swapping
[Read More]
Tracked on July 3, 2006 8:03 PM
» Nancy Thomas from Paul Jackson
Creampie galleries
[Read More]
Tracked on July 12, 2006 4:22 AM
» Nancy Thomas from Paul Jackson
Chubby girls
[Read More]
Tracked on July 19, 2006 7:11 AM
» Nancy Thomas from Paul Jackson
Naruto hentai
[Read More]
Tracked on July 22, 2006 1:51 AM
» Nancy Thomas from Paul Jackson
Pissing videos
[Read More]
Tracked on July 24, 2006 8:30 PM
» Nancy Thomas from Paul Jackson
Webcam porn
[Read More]
Tracked on August 1, 2006 11:49 AM
» Nancy Thomas from Paul Jackson
Teen anal sex
[Read More]
Tracked on August 17, 2006 7:27 PM
» Nancy Thomas from Paul Jackson
Anal
[Read More]
Tracked on August 20, 2006 10:34 PM
» Nancy Thomas from Paul Jackson
Anal man
[Read More]
Tracked on August 21, 2006 11:04 AM
» vino bottiglia from vino bottiglia
vino bottiglia [Read More]
Tracked on November 29, 2006 2:11 AM
» teacher rape from teacher rape
teacher rape [Read More]
Tracked on March 17, 2007 1:32 PM
