Isn't it thrilling to know that we can now get our very own Virgin Mary t-shirt, mug, mouse pad, apron, tote bag and more?

To follow up on this famous artifact, the site has bought the “haunted cane” - for the hefty price of $65,000!

The seller claims that the ghost of her dead father manifests the cane and has scared her five-year-old son repeatedly. The seller’s father died recently after battling lung cancer for over a year. He died peacefully in his sleep but the child claims to have been visited repeatedly by his apparition. In life, the deceased used the walking cane to tap the child when he was misbehaving.

If you're thinking all this is pretty silly stuff, you're right, IMHO. But, it shows really shrewd publicity instincts on the part of the casino owners, who clearly know how to exploit publicity for their cause. Heck, they're even start a “cheese tour”. After all, just anyone couldn't be trusted to transport the world's most valuable sandwich. Miami Herald columnist Jim DeFede's is driving from Miami to Las Vegas and is reporting on his “odyssey across the United States”.

http://www.miami.com/mld/miamiherald/10268699.htm

As business owners, we might want to take notes on this kind of publicity.