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November 18, 2004
Email Lists And Your Internet Income
All the 'gurus' say it – the most important asset in our business in our email list. But what does that really mean? Are all email lists alike? And how does that translate into dollars and cents?
Of course, there is no single answer to this complex question. But marketing expert Ralph Wilson does give us some sane and sensible ways to evaluate the value of any list. He says it depends on 6 factors:
* Deliverability
* List aging
* List focus
* Trust
* Permission
* Saturation
If you're thinking about starting your own list, or considering how many resources you should put into expanding the one you have, you will want to read this thoughtful article:
Posted by SydneyJohnston at November 18, 2004 12:50 PM
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