The movie tackles the mind boggling job of explaining quantum physics to us non-scientists. Starring Marlee Matlin, the film does have a loose story, based on Matlin's character Amanda. But the real meat of the film is a fascinating collection of interviews with physicists, teachers and mystical leaders. Using special effects to explain such topics as brain chemistry, alternate realities and the power of thought, Bleep is a fascinating two hours that I want to see again and again.

In The Matrix, Morpheus asks Neo how far down the rabbit hole he wants to go. Well, here is the rabbit hole.

The marketing of the Bleep began in a small town in Oregon and it opened in one small theater in San Francisco in July. The stated goal of the film's creators is to prove to Hollywood that there is a demand for movies that don't kill 50 people per hour in violent and dreadful ways. With the use of the Internet, viral marketing methods, “street teams” and everything the film makers can dream up, the word is slowly spreading. Word of mouth, of course, is their single greatest tool. I, personally, have sent at least a dozen people to the movie, not to mention seeing it myself.

The Bleep has garnered repeat business from many moviegoers. Some have even formed discussion groups to talk about the film's attempt to create a unified theory of reality by combining ideas from quantum physics, neural science, and mystical philosophy.

And, of course, there are products associated with the movie that will earn the makers more money, like a series of DVDs that include much more material than is actually in the movie.

http://whatthebleep.com

What I like the most about this movie and its promotion is that it is proof positive that our world is, in many ways, “decentralizing” power. The Internet, for instance, has changed the face of publishing. Not very long ago, an author had little choice but to hope that somehow (s)he would be one of a tiny handful of authors who would get the approval of a publishing company. Now anyone who has something to say can publish on the net and thumb her nose at the traditional publishing world. With the Blair Witch Project and What The Bleep Do We Know?, the same phenomenon is occurring in movies. Hoorah!

By the way, f you see the Bleep, and don't understand it all, take heart from this comment by Richard Feynman, one of the greatest physicists of all time:

"What I am going to tell you about is what we teach our physics students in the third or fourth year of graduate school.... It is my task to convince you not to turn away because you don't understand it. You see my physics students don't understand it.... That is because I don't understand it. Nobody does."

In fact, the time to worry is if you think you DO understand it all!