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September 10, 2004

Web Site Marketing Strategies Bulletin: Forget Spam!

In spite of my many years on the net, I confess to being mystified by spammers. For instance, yesterday I received this in a subject line:

“U R Stupid Dumbass If U Pay Retail Pri-cee”

How charming. There's nothing like being insulted to make me want to reach for my credit card. Of course, even if I am as stupid as the email states, there was nothing to buy because the contents were:

> said low
> true think
> discuss mistress me thus east

Huh?

Let's get back to basics here, folks. There are two reasons to have a website:

1. You are passionate about something and want to share information and ideas
2. You want to make money

It's just a wild guess, of course (she said, sarcastically) but I don't see any sharing going on in the email above. And whatever idiot sent it certainly isn't going to make any money. So what is the purpose?

A lot of this garbage would be funny if innocent and unsuspecting people didn't fall for it. The 400 different variations of the Nigerian scam are a perfect example.

Premise: a total stranger has chosen me out of the billions of people on this planet, and is willing to trust me with millions of their dollars. Yeah, right.

Another personal gripe: I teach classes on eBay and I am constantly inundated with spam asking me to sign up for a free class and get “hundreds of dollars worth of auction software” just for attending. Of course, the “free” software is nothing but a trial download from the manufacturer's website. This kind of deception gives a bad name to all legitimate businesses.

Don't you sometimes wonder about the future of the human race?

Posted by SydneyJohnston at September 10, 2004 4:11 PM

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