« An Internet Sales Tax: A Serious Blow To E-Commerce | Main | Internet Explorer Errors »
September 4, 2004
Online Copywriting Or What NOT To Do
On the Internet, superior online copywriting is an absolute necessity - if you want to sell anything, that is. If your auction listing or website is a hobby, you can afford to ignore this vital skill, but if you have a business, you MUST pay attention.
If you want a good copywriting chuckle you will want to check out the “Worst Manual Contest of 2004.” The winner ... er, loser ... of the annual contest included such gems as these:
* To apply the cold wind to the body for a longtime and so as not to exist about cooling too much
* A combustible spray is not sprayed
* Please do not put the one embarrassed because it gets wet under the air conditioner
http://www.tecstandards.com/2004winner.htm
We can enjoy the humor of these pathetic directions, while pitying the poor people who have to actually USE these manuals to assemble or install a purchase.
But they are also instructive. If your potential buyer receives sales copy that is as pathetic as this, your chances of selling him anything are slim and none. Seeing the very worst kind of writing, such as in this contest, provides a very vivid example of exactly what we don't want to do. Is your writing absolutely crystal clear?
Posted by SydneyJohnston at September 4, 2004 10:02 AM
Trackback Pings
TrackBack URL for this entry:
http://www.auction-genius-course.com/cgi-bin/mt/mt-tb.cgi/39
