You can see it here, although he unfortunately used a picture service, and therefore the great photos are no longer available:

http://auction-genius-course.com/listings/weddingdress.shtml

Larry started the bidding on this dress at only $1, yet eager buyers pushed it to $3,850. I am constantly preaching that we need to make our listings sound human, rather than like a corporate ad department. Larry obviously knew this very well. For example, he included this amusing paragraph:

"Oh, yeah. I also got three marriage proposals. Yes, you read it right - three marriage proposals. I feel like one of those mass murderers on death row. I never understood how the hell they got more chicks than I did. Now I know. They sold crap on eBay."

In a way, though, this is a sad auction, because Larry could have used this humongous publicity to create a dynamic business and ongoing income stream, rather than a one-shot sale of a wedding dress, if he had only known how. Too bad for missed opportunities.