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August 9, 2004
Online Book Stores – How To Fail Quickly and Completely
Anyone interested in selling books online – or anything else – should pay attention to this very instructive seller who is a textbook case for what-not-to-do. In fact, he's simply amazing.
Amazon allows individuals to sell books through their site and many entrepreneurs successfully do just that. These off-site are offered under Amazon's “used and new” heading.
While searching a book on Amazon that sells new for $29.95 I noticed only one book in this section and it was for the astonishing price of $199.98.
Wondering how this price could be justified, I sent three emails to the seller asking for clarification. I received no answer. Of course, there are several possible reasons
why he might not respond, but the one that comes first to mind is that he can't justify his price, and so chooses to ignore such queries. Regardless of his reasons, he is not going to make a sale without explaining exactly WHY his price is almost 700% greater than Amazon's.
Further, when checking out the seller, this is the feedback that I found:
Wow. In the last 90 days, he's only had two customers and one of them was dissatisfied. Further, he has had only 36 sales in the last year, and almost 1/4 of those have been unhappy. One customer comment was: "ARROGANT, INSULTING, OBNOXIOUS, HATEFUL, UNPROFESSIONAL, UNPLEASANT, BWARE".
Hmmmmmm ... let me think. Do I want:
* A new book from Amazon for $29.95, considering that Amazon isn't perfect but is definitely one of the top site in the world, or
* Pay almost $200 for an unknown reason to a seller with lousy feedback from former customers.
Tough choice, huh?
Posted by SydneyJohnston at August 9, 2004 1:05 PM
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