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August 28, 2004
Hispanic Business Leads An Exciting New Opportunity
Business with the Hispanic community is slowly starting to sink into the consciousness of the overcrowded internet marketing field.
According to ahorre.com, as of 2003, the U.S. Hispanic market became the largest minority group in the United States. The 40.5 million Hispanics represent 13.8% of the U.S. population and a $580 billion economy:
http://www.ahorre.com/hispanicinfo.htm
These are numbers that will make any jaded marketer sit up and take notice.
Proof of a rising consciousness is even creeping onto eBay. If you thought the Cabbage Patch doll mania of 20 or so years ago was over, like I did, we were wrong. The new CP dolls are displaying a new international consciousness like the “Oria Tosca” doll below:
In the years ahead, we are certain to see more and more marketing to the Latino community. Spanish lessons anyone?
Posted by SydneyJohnston at August 28, 2004 2:46 PM
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