Secondly, the owner makes it easy to search. For example, when checking out the soaps (a passion of mine!) she makes it easy to spend money. I can look by 'Type', such as bars, liquid or laundry, or I can search by 'Scent', including such yummy smells as orange, vanilla or almond.

The Frenchy Bee's customer service motto is “ Be generous even when you can't afford it, it comes back tenfold.” Amen to that.

However, the profits from this store for the last 30 days or so are only $1207, so we might expect that The Frenchy Bee sells through other venues, and we would be correct, because they also use Amazon, Google AdWords, and of course, their own website.

Here's what we can learn from the Bee:

* Site design is very important and spend the time or money to acquire gorgeous photographs
* Sell through multiple channels
* Make searching easy on your customers, with as many options as possible without being confusing
* Focus on certain items with clearance specials or newsletters

And does it work? Well, I bought 3 bars of soap, so it must! :-)