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July 12, 2004

Living In Internet Fantasy Land

A recent entry on a discussion board is simply too delicious to pass by:

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“Will some of you please send me the names of some real wholesalers? I don't intend to get a resellers license so leave those out”.

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This poor midguided person has zero hope of success with these kinds of tactics and here's why:

1. How likely is it that readers will rush to send him their best wholesale sources? Would YOU send your list, so that you can set up competition for yourself?

2. Almost no legitimate wholesalers will deal with someone who doesn't have a resellers license. In my home state of Georgia the law states that if a wholesaler sells directly to a “retailer” - definition: anyone without a resellers license – the wholesaler can lose its own business license. Does anyone truly believe that a wholesaler will risk the loss of its right to do business for a total stranger?

3. By his refusal to get proper documentation, this man has shown that he isn't truly a professional, committed to business success but is careless and foolish instead.

4. I am wary whenever I read the words “real” wholesaler. Generally, the writer means that “real” wholesalers should make sacrifices and zero profits so that their buyers can clean up on eBay and other online stores. Wholesalers have to make a profit, too.

This entry is not thought out and the mark of an immature and foolish would-be seller. He doesn't respect Internet business enough to even understand the way the game is played.

Posted by SydneyJohnston at July 12, 2004 11:45 PM

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