Customer service - Always be willing to go the extra mile. Your customer chose your store because you offered something special. Be sure to return the favor by treating them as a valued customer.

2. Professionalism- Never leave negative feedback, always follow up with a good explanation for those who do, and keep your customers informed.

3. Get Help - Check eBay store forums often for super selling practices and ideas from Powersellers and the eBay community.

What I liked:

1. She has really first rate pictures – clear, closeups, with great detail.

2. She uses lengthy descriptions, especially for eBay, where so-called descriptions are often only one or two sentences.

3. The owner expresses lots of personality, as in this description of how her business started: “Probably, as most fashion enthusiasts are, I soon became somewhat of a "shop-aholic". If I saw a jewelry piece or dress I liked, I couldn't help but to add it to my personal collection. Unfortunately, it was not long before I realized I had more jewelry and clothes than any one woman could wear - even if I had been able to change jewelry pieces and clothing sets 3 times a day, I still would not be able to wear all of it in one year. It was also then that I realized how much difference jewelry can make in a look (as clothing choices do for appearance) and thought of a creative idea where I would be able to continue to buy jewelry and share my fashion sense and jewelry choices with others. And alas, here it is. A store of my own with my own personal jewelry selections made available to anyone who dares to wear it - and flaunt it if you've got it!”.

4. And her best feature by far is her customer service page. It's well organized, clear, thorough and can be profitably studied by any online entrepreneur:

http://stores.ebay.com/Glitz-N-Glamour-Jewelry/Customer-Service.html

What I didn't like:

1. Her site needs to be kept up to date. For example, I clicked on the “Featured Items” icon on the front page and it leads to ... the front page.

Or, on the front page is a prominent statement that “It's Spring”. Uh, I don't think so.

2. The site navigation could be improved. For example, I accidentally stumbled on “watches” at the bottom of the customer service page. They are scattered throughout various “collections” that are mentioned on the front page, but it would be wise to make your items very easy to find. All merchandise in an eBay store should be easily found from the front page. There is very little reason for a customer to be checking the customer service page if they're not even considering making a purchase . If I were searching her site for a watch, I would be long gone before I ever found her merchandise.

Interestingly, the store owner clearly loves web design and offers a consulting service to folks who want an eBay store designed – or redesigned.