Dave's Cool Little Website Review
A lot of my students and ezine readers have asked me about 'Dave's Cool Little Website' because it's been heavily promoted by many eBay gurus. It's supposed to be especially good for newcomers (newbies) - or at least so the ads claim. But is that true or not?
The actual website is quite interesting, and actually very well done. It combines the eBay affiliate program, Clickbank and AdSense ads all in one attractive site.
Yes, that part is definitely good for newbies who don't know how to combine all those elements - much less on a good-looking site.
However, owning a great website or web store is the smallest part of the Internet marketing equation. With enough time or money, a Web property is available to anyone and everyone.
The real question is ...
Will you make any money with Dave's cool little website?
Honestly, I don't see how. The question is:
Where will your customers come from?
The two most popular ways to get customers on the Net are:
1. Pay Per Clicks: to make AdWords or Overture profitable, we must be able to test our results and make changes to our sites in order to raise the conversion rate. The problem with Dave's site is that it can't be changed. The owner can make only minor cosmetic changes. The rules are clear:
"You are not buying the source code or database tables that create My Cool Little Website. You are purchasing a dynamically generated website that is hosted by us and embedded with your affiliate IDs."
2. The "free" (ha!), organic search engines: to claim a high position in the organic search engines requires careful optimization with emphasis on keywords and linking. As stated, the sites cannot be altered to focus on specific keywords, with optimized content focused on the page topic.
And why would any outsider want to link to any website that has dozens of identical copies? That is, if the code owner even allows any links or link pages, which is doubtful. (I cannot be certain of this since I haven't bought one of Dave's cool little websites, nor am I planning to do so.)
Even more important, Google in particular is at war with duplicate articles. It has vowed to eliminate sites that use articles that aren't significantly different from other such content. How will Google react to dozens, or even hundreds, of identical websites that are on the same server? Will Yahoo and MSN be far behind? Unlikely.
The chances of traffic - and therefore customers - from the free search engines is so small as to be non-existent.
One other issue concerns us ... the fee for one of these websites is one-time. That is, the buyers pay only once - yet these sites are supposed to be hosted perpetually on a server that requires monthly fees. How long will this hosting last? Indefinitely? Once the owner is no longer receiving revenue from the sites, what will be his motivation to continue to host them?
The point is this:
It's EASY to take possession of a website or web store.
What's hard is making it pay!
Presumably, the motivation for buying one of Dave's cool little websites is to make money. We cannot see how anyone - especially a newbie - can make any significant money with these sites, no matter how clever. Without customers no site will profit and there are few apparent traffic sources. Replicated websites just aren't a good deal these days.
NOT recommended
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