What To Sell On eBay :: Computer Tracking Software
Computer Tracking Software: Testing & Tracking Is For Winners!
Without computer tracking software, you are really in big trouble as an Internet seller. It doesn't matter if you're selling on eBay, own your own website or even re-direct traffic through Google AdWords, Overture or another Pay Per Click search engine.
Let's say that you list a book or a piece of jewelry on eBay. You've researched before you listed, and it seems to be an in-demand item. So, you cheerfully put it up and wait ... and wait ... and wait. But nothing happens.
So, you relist it.
And nothing happens.
So, in despair you give up.
But, do you know WHY it didn't sell? Was it your
* Title?
* Price?
* Poor pictures?
* Weak description and unanswered questions?
* Your reserve?
* Your shipping costs?
* Timing?
Or something else entirely. The point is, you don't KNOW why it didn't sell. And unless you know, absolutely and beyond a doubt, you're just floundering in the dark, guessing and hoping.
Not exactly a good biz model, is it?
I like this quote:
“A single measurement is worth a thousand opinions.”
For a long time in my business, I didn't know how to get answers to these kinds of critical questions, but now I do – and it has made an enormous difference in my profitability. The answer is simply this ... test. And then test some more.
Recently I bought the best book on testing that I have ever seen! Not only that, it's cheap and comes with a free testing script.
Here's a great example of why it's important (taken out of the book itself):
- - -
Scenario: You sell a $50 product, and convert 1% of your visitors. 100 visitors will earn you $50. How much of this is actual profit will depend on your costs. If it costs you $40 to get these visitors, you're making a profit of just $10.
In other words, you'll need a lot of traffic to make a lot of profit. If you wanted to make $1000/month profit you need at least 10,000 visitors/month. And getting that many unique visitors can be hard work.
But, what if you raise your conversion rate from 1% to 2%? Now every 100 visitors gives you 2 sales, so now your sales are $100, but the cost of your traffic is still $40. So your profit is now $60. In other words, you've just increased your profit from $10 to $60, without spending any more money. In other words, your increase in profits is $500%!
Better still, if you could go from 1% to 3%, your profits are now $110 ($150 in sales - $40 in costs), so your profits have risen by 1000%.
Now if you want $1000/month in profits, you only need 910 visitors, instead of 10,000.
- - -
This book has taught me how to test so many new things like product and book titles, backend sales, email and how to follow up on visitors without it.
It explains about how to figure the element of “chance”. Let's say 100 people sign up for your newsletter based on 2 different ads you've run:
Ad A: 53
Ad
B: 47
Is this a REAL result, or is part of it due to chance? I've never understood how to figure this before. (It's chance, in case you were wondering. :-)
It has a free script that comes with it and does some really cool stuff. Naturally it does split testing (you have 500 visitors and 250 go to site 1 and 250 go to site 2). It also does surveys and shows us how to use the information. It does a great thing with a timed script which creates urgency. The visitor clicks on the script and gets a timed page which gives them one hour to buy your product at a special price, or whatever you set up.
This isn't some simple little book that you read through in 45 minutes. I've now read it four times and know I haven't mastered all of it. I just feel like I've gone from Testing Kindergarten to Testing College. And, if you get it, be sure to get the script now. Several times I haven't downloaded something because I thought I'd get it when I needed it – then I go back, and it's gone.
Note: This script will NOT work on eBay. It has to be on pages where you are in control - like a website.
I spoke with the author and he is planning on raising the price soon, so I bought the reprint rights so that I could keep it at $26.95. It's the best money I've spent in a long time!
People are always raving about traffic, traffic, traffic. It's much easier to get a higher conversion rate from the traffic we already get than it is to get lots more buyers.
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